Culminating Activity - Brochure Design - Part 1 (5%)

Brochure Design Part 1. - Research and Analysis - DUE TODAY!!!

For any design project, once you know your objective (design a brochure for a specific audience), your next step would be to research other similar designs.

Today you will research and submit the following in a Microsoft Word document:
Save the document as Culminating_Research_Yourname.doc

1. Indicate whether you are choosing option A (Portfolio) or option B (Promotional) for your culminating brochure.

2. Indicate which type of folding option you would like (1 or 2 folds = 2 or 3 panel)

3. Search for 3 examples of brochures that are either portfolio or promotional (for school programs/schools). Research the option YOU chose.

What am I looking for?
You should look for brochures that catch your eye and that you think are really good designs. They might catch your eye because of colour, images, subject matter, graphics, typography or overall design.

4. Save each of your 3 favourite brochure designs (you can google search for them) and copy them into a word document.

5. For your absolute favourite one, write a few brief sentences answering the following questions for each category below:

A. Subject: What's the subject of the brochure

B. Colour: Discuss the use of colour - what colours are used. Are they bright and cheer, or calm and sophisticated? Using the colour psychology chart on the blog, take a guess at what you think the colours used express in emotions.

C. Typography: What does the font look like to you? Is it bold and clean, or really fancy and decorative? Is there variety in the size of fonts and types of fonts used? Is the typography mostly in black, or did the designer use colour with the typography as well?

D. Design: Does the design leave a lot of space and breathing room, or is jam packed full of text and images? What do you like about this?

E. Shape: Did the designer use a distinctive shape or shapes in the design (i.e. circles, triangles, octagons?) Are the shapes part of a graphic, or do they create a shape for the photographs? How do you think this adds interest to the design?

F. Photography: How many photographs are used in this brochure? Are they large or small, or varied? Do you think that it works best to have them all the same size, and shape, or to vary them? Do they go right to the edge of the brochure (bleed) or are they contained and inside the margins? Are the photographs well lit, well composed etc.? Do you think that matters? Why/why not?

DUE: TODAY!!!
Please submit this at the end of the period and answer all the questions listed above for ONE brochure. For bonus marks, you can attempt to do this analysis for a second or third brochure.
You must post 3 examples, but the requirement is to write about only ONE of the brochures.

Submit to the drop off folder - TIJ 1O1 under Ms. Silverman Drop Off. Due TODAY - 5% of culminating.

Tomorrow - 5% will be on planning your brochure design - and submitting your paper rough copy that includes design ideas, photo and text placement and colour and graphic ideas. The more detail you have in your rough paper copy, the better.

The remaining 20% will be divided as you submit your first draft of your brochure (5%) for feedback, your final copy of your brochure (making changes based on feedback) (10%) and your final written analysis (based on what you have written today, but for YOUR final work) (5%)