Persuasion in PSAs

• Some things worth noting: 

Persuasion can be visually created through:

•  powerful images – video, photographs, artwork
•  expressions on people’s faces
•  use of color vs. black and white
•  use of celebrities
•  use of regular people
•  clear calls to action

Persuasion can be created through sound via:

• play on words
• repetition
• humor
• imperative commands
• music to create tone
• lyrics that add to meaning and/or tone
• tone of actor/narrator’s voices
• silence

Example Plan
We see	We hear
Text: Imagine your life without an education	No audio
Door slamming shut Text: Your career	Start of “Better Days” by The Goo Goo Dolls
Text: You’d have no chance.	Song continues
Another door slamming shut. Text: Your future	Song continues
Text: But everyone deserves a chance.	Song continues
Another door slamming shut Text: Your life	Song continues
Statistic or fact	Song continues
More doors slamming	Song continues
Text: They need your help.	Song continues
Info about The Inter-Country People’s Aid	Song continues
End with text: It’s so simple.  It’s so SMART.	Song continues