The Elements and Principles of Design

A brief look at the elements and principles of design

Principles and Elements of Design from Paul Wozney

Your Assignment:

Create 14 boxes (minimum 3x3") on several sheets of white paper.
In each box, create a visually interesting, smart (well thought out) and good (representative) example of EACH element and principle of design.

Think about FORM (looks good and well thought out) and FUNCTION (serves the intended purpose - good representation)

You may use ONLY newspaper, black construction paper and ONE other colour of construction paper.
You do not have to use all three in each square.

OR you may create and fill these boxes on the computer. If you use the computer you must create your own designs for each of the elements and principles of design using only text blocks (like newspaper print - lorem ipsum*), black and one other colour.


Elements of Design                              Principles of Design
Line                                                 Proportion
Shape                                               Emphasis
Space                                               Rhythm/Pattern
Texture                                            Variety
Value                                               Contrast
Colour                                             Unity
                                                        Balance
                                                        Movement

TEXT BLOCK for computer use
This is the latin block of text used as place holder text for graphic design. When you know you're going to have text, but you don't have the text ready yet, you can use this to hold it's place for the design phase. Copy and paste this text to use in your design.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.