Letterhead - Standard 8.5 x 11 inches
Envelope - Standard No. 10 = 9.5 x 4.125 inches
Business card - 3.5 x 2 inches
Check out Designer's toolbox for more information and sizes and fold patterns for anything else you might need and be planning for your two extra marketing pieces. For example, there are various CD and DVD box sizes, fold patterns for flyers, postcard sizes etc.
Sunday, May 27, 2012
Tuesday, May 8, 2012
Colour Schemes Podcast - TGG 4M1
Here is a link to an episode of the show "Under the Influence" by Terry O'Reilly on CBC radio. Terry O'Reilly has been dissecting advertising and marketing for the past six years first through the show "The Age of Persuasion" and now through his new series, "Under the Influence".
This episode is all about colour schemes and the psychology behind them. Take a look at the blog post and read through so you can see the images as you listen to the podcast of the show.
1. Click HERE for the link and then click on the Listen tab on that page, just to the right of the Beatles album cover.
2. As he discusses colours, make some notes of some of the key points - particularly the influence of various colours on a target audience.
3. Post your notes on your blog.
4. Use your knowledge of colour to make an informed and deliberate decision about the colours you choose for your brand identity.
This episode is all about colour schemes and the psychology behind them. Take a look at the blog post and read through so you can see the images as you listen to the podcast of the show.
1. Click HERE for the link and then click on the Listen tab on that page, just to the right of the Beatles album cover.
2. As he discusses colours, make some notes of some of the key points - particularly the influence of various colours on a target audience.
3. Post your notes on your blog.
4. Use your knowledge of colour to make an informed and deliberate decision about the colours you choose for your brand identity.
Monday, May 7, 2012
Monday May 7, 2012
Graphics Class TGG 4M1
Today you should be finishing (if not already finished) your long overdue assignment on brand identity. You should by now have an idea of your company name and service and have written a description, along with answering all of the questions from the blog post on brand identity. Be prepared to present this to me and the class tomorrow so that you can begin your production work. If you have finished this phase, you may begin thumbnail sketches for your logo. You should have at least 20!
Yearbook TGJ 4M1
Today you can work on the Inside Ride multimedia project. Hopefully you have found a solution to the problem of software programs to use. A USB works well to transfer any data onto the Mac computers to use iMovie. If you've never used it before you can ask someone in the class who has, to get you started. If you are choosing another software program, good for you for finding something! Let's see what we end up with.
Your next task - story for the LOL.
Coming up next is a story about Lakeshore - or the area for the LOL. Find something that is "newsworthy" that lends itself to visual media as well as written. You can choose to present this story traditionally - with photos and text, or you may choose any combination of audio, video, photos and text.
Please begin researching/thinking about possible news stories and make your choice by Wednesday of this week.
Some thoughts...
A profile on a person of interest
A profile on a place of interest (in the area)
The new turf
Preparations for Mainstage
Spring sensations (which is happening next Thursday night)
A day in the life of an aspect of Lakeshore that you think should be highlighted (a program, a teacher, a class - ie. the kitchen - behind the scenes)
See what else you can come up with
Today you should be finishing (if not already finished) your long overdue assignment on brand identity. You should by now have an idea of your company name and service and have written a description, along with answering all of the questions from the blog post on brand identity. Be prepared to present this to me and the class tomorrow so that you can begin your production work. If you have finished this phase, you may begin thumbnail sketches for your logo. You should have at least 20!
Yearbook TGJ 4M1
Today you can work on the Inside Ride multimedia project. Hopefully you have found a solution to the problem of software programs to use. A USB works well to transfer any data onto the Mac computers to use iMovie. If you've never used it before you can ask someone in the class who has, to get you started. If you are choosing another software program, good for you for finding something! Let's see what we end up with.
Your next task - story for the LOL.
Coming up next is a story about Lakeshore - or the area for the LOL. Find something that is "newsworthy" that lends itself to visual media as well as written. You can choose to present this story traditionally - with photos and text, or you may choose any combination of audio, video, photos and text.
Please begin researching/thinking about possible news stories and make your choice by Wednesday of this week.
Some thoughts...
A profile on a person of interest
A profile on a place of interest (in the area)
The new turf
Preparations for Mainstage
Spring sensations (which is happening next Thursday night)
A day in the life of an aspect of Lakeshore that you think should be highlighted (a program, a teacher, a class - ie. the kitchen - behind the scenes)
See what else you can come up with
Monday, April 23, 2012
Reminder to choose photos!!!
Please make sure you spend time today either shooting or editing your photos for the photo contest. We need to narrow down your choices by Wednesday. If you can narrow it down to 5 of your best photos, I can help all of you on Wednesday and then we can print them on time to submit them to the contest.
You can work on the Inside Ride multimedia once you have narrowed it down to your best 5 and also done some minor image editing - please do your editing on another layer, so you keep the original in a Photoshop file!
You can work on the Inside Ride multimedia once you have narrowed it down to your best 5 and also done some minor image editing - please do your editing on another layer, so you keep the original in a Photoshop file!
Yearbook Photo Contest
Here's the link for the Jostens Photography Contest. Everyone MUST submit a photo!!! Find your best photo - print it! We need time to print and then submit.
You MUST select your photo by Tuesday in order to have time to submit this!! That's tomorrow.
Get on it please...
You MUST select your photo by Tuesday in order to have time to submit this!! That's tomorrow.
Get on it please...
Thursday, April 19, 2012
Graphics Brand Identity Assignment - part I
You will be designing a brand for yourself - as a graphic designer through a variety of formats. Your first step is to understand the concept of brand identity.
"Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.
As Graphic Designers, not only is it essential to create your own brand identity, but also in order to help others create a brand identity, you must understand all that is involved in branding strategy.
Browse through the following links in order to help create your brand identity for this assignment.
Some of the links have questions that you must answer and submit to me in order to help plan out your focus and target audience.
1. What is branding? Identify the FIVE main objectives that a good brand will achieve.
2. Focusing on your target audience Read through this article and using the questions provided, do some internet research to help discover your target audience.
Then write your target market description.
3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end.
4. Determining your brand objectives Read the article and answer the two questions below.
To determine your brand objectives ask yourself the following question:
"Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.
Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business." http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
As Graphic Designers, not only is it essential to create your own brand identity, but also in order to help others create a brand identity, you must understand all that is involved in branding strategy.
Browse through the following links in order to help create your brand identity for this assignment.
Some of the links have questions that you must answer and submit to me in order to help plan out your focus and target audience.
1. What is branding? Identify the FIVE main objectives that a good brand will achieve.
2. Focusing on your target audience Read through this article and using the questions provided, do some internet research to help discover your target audience.
Then write your target market description.
3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end.
4. Determining your brand objectives Read the article and answer the two questions below.
To determine your brand objectives ask yourself the following question:
- What is it that you want your brand to do for your company?
- What do you want others to know and say about your products or services?
Please answer all of these questions and post the answers on your blog. (If you do not have a blog at this point, please make sure you create one and send the URL to a comment at the bottom of this post)
Now take a look at some of these brand identities at imjustcreative
Tuesday, April 3, 2012
A note to yearbook - re Drama awards
Check out this write-up about Jolly Burger Shack at Sears. on the TDSB website Mursal (aren't you writing about this?) Please make sure you do your own interview and don't just grab quotes from this article!
Also. All photos shot yesterday need to be uploaded, edited and uploaded to the site.
Today - Science photo at 12:20 (I hope!). I suggested the science room across from the Phoenix room (where the cooking classes take place, and the staff each their lunch on the 1st floor). Art dept cancelled for today - needs to be rescheduled.
There are two new skills photos from mr. Spizarsky in the yearbook photo pickup folder.
Finish writing articles for the news spread.
Mark is writing about the Patels and their Dare to DAnce win
Mursal - Sears - Jolly Burger Shack
Xerez - skills Canada
Devon - Art show (Elijah sells a painting!)
Elijah is working on the spread and writing for the LCI sports news page. If any of you have not done any writing yet, feel free to ask Elijah for some guidance - you can share in the writing. There can be short blurbs written about different sports and their successful seasons!
WEDNESDAY
Many departments want their photos done during PLC time tomorrow morning. We could use 2 or 3 photographers to commit to that so you can roam around and find them!
Tech - rm. 118 (thought I'd be more inclined to shoot in a more interesting room like the woodshop, auto shop, cosmetology or electricity.
GLE - Find Mr. Greenberg (he was a bit vague)
Library - Ms. Kim can be paged - maybe speak to ms. Manella today about Library AND humanities
Immediately after school - in Mr. James' room (annex?) the CANADA AND THE WORLD (Mr. Koczij) department will be photographed. AND SOCIAL SCIENCE/HUMANITIES (Ms. Manella)
THURSDAY morning at 9:50 (it's a late start) the business/coop department wants their photo done - probably in the business office - but you can shoot in one of the classrooms
Also. All photos shot yesterday need to be uploaded, edited and uploaded to the site.
Today - Science photo at 12:20 (I hope!). I suggested the science room across from the Phoenix room (where the cooking classes take place, and the staff each their lunch on the 1st floor). Art dept cancelled for today - needs to be rescheduled.
There are two new skills photos from mr. Spizarsky in the yearbook photo pickup folder.
Finish writing articles for the news spread.
Mark is writing about the Patels and their Dare to DAnce win
Mursal - Sears - Jolly Burger Shack
Xerez - skills Canada
Devon - Art show (Elijah sells a painting!)
Elijah is working on the spread and writing for the LCI sports news page. If any of you have not done any writing yet, feel free to ask Elijah for some guidance - you can share in the writing. There can be short blurbs written about different sports and their successful seasons!
WEDNESDAY
Many departments want their photos done during PLC time tomorrow morning. We could use 2 or 3 photographers to commit to that so you can roam around and find them!
Tech - rm. 118 (thought I'd be more inclined to shoot in a more interesting room like the woodshop, auto shop, cosmetology or electricity.
GLE - Find Mr. Greenberg (he was a bit vague)
Library - Ms. Kim can be paged - maybe speak to ms. Manella today about Library AND humanities
Immediately after school - in Mr. James' room (annex?) the CANADA AND THE WORLD (Mr. Koczij) department will be photographed. AND SOCIAL SCIENCE/HUMANITIES (Ms. Manella)
THURSDAY morning at 9:50 (it's a late start) the business/coop department wants their photo done - probably in the business office - but you can shoot in one of the classrooms
A message to the Graphics Class
Now that you have finished your posters for Pride and Prejudice, you need to begin designing the t-shirts!
Keep in mind that the t-shirts will need to be a 2 colour graphic that also expresses the mood, feeling, era and theme of the play. This will be done in Illustrator. Please make sure that as you create this graphic, you keep things separated on different layers, particularly by colour.
To begin with, please create 10-20 thumbnail sketches!!! How can you turn the beautiful and romantic posters you created into something that is a vector illustration in only 2 colours.
Some things to consider:
Colour: The t-shirts will be black so the two colours you choose need to work well for the play, but also need to look good against the black of the t-shirt.
Try it out on a black background and see if the colours you are thinking about will work. Use the colour book.
The graphic: The image should be easily readable. Think about your vector objects that you created in grade 11. Easily identifiable but still dynamic and beautiful.
I'll be back before the end of class. I expect to see at least 10 thumbnail sketches and some thoughts on colour by the end of the period.
Have fun.
Ms. Silverman
Note for Kassey: Mr. Danakas has requested that you take the poster you made, and remove the dates, so he can use that as the cover for the program.
Keep in mind that the t-shirts will need to be a 2 colour graphic that also expresses the mood, feeling, era and theme of the play. This will be done in Illustrator. Please make sure that as you create this graphic, you keep things separated on different layers, particularly by colour.
To begin with, please create 10-20 thumbnail sketches!!! How can you turn the beautiful and romantic posters you created into something that is a vector illustration in only 2 colours.
Some things to consider:
Colour: The t-shirts will be black so the two colours you choose need to work well for the play, but also need to look good against the black of the t-shirt.
Try it out on a black background and see if the colours you are thinking about will work. Use the colour book.
The graphic: The image should be easily readable. Think about your vector objects that you created in grade 11. Easily identifiable but still dynamic and beautiful.
I'll be back before the end of class. I expect to see at least 10 thumbnail sketches and some thoughts on colour by the end of the period.
Have fun.
Ms. Silverman
Note for Kassey: Mr. Danakas has requested that you take the poster you made, and remove the dates, so he can use that as the cover for the program.
Sunday, March 25, 2012
Graphics Class Pride and Prejudice Posters
Monday March 26, 2012
Today you will need to sit down as a group - all 5 of you and once you have viewed all of the photos, divide up the photos so that each of you is working on a different poster, with a different grouping of actors on it.
You might find that more than one of you ends up doing a poster with both leads on it - however, if you can, try to create 5 distinctive posters.
That is what our client (Mr. Danakas) has requested, therefore, that is what we will aim for.
On Tuesday, I expect to return and meet with you to find out what you have decided.
Keep in mind, these posters need to be completed for Monday April 2. Tuesday is a short day, as is Wednesday and Thursday is OSSLT in the mornings - however you are welcome to be at school to work on your posters!
Good luck and work quickly!
Ms. Silverman
Today you will need to sit down as a group - all 5 of you and once you have viewed all of the photos, divide up the photos so that each of you is working on a different poster, with a different grouping of actors on it.
You might find that more than one of you ends up doing a poster with both leads on it - however, if you can, try to create 5 distinctive posters.
That is what our client (Mr. Danakas) has requested, therefore, that is what we will aim for.
On Tuesday, I expect to return and meet with you to find out what you have decided.
Keep in mind, these posters need to be completed for Monday April 2. Tuesday is a short day, as is Wednesday and Thursday is OSSLT in the mornings - however you are welcome to be at school to work on your posters!
Good luck and work quickly!
Ms. Silverman
Wednesday, February 29, 2012
Yearbook Blogging Assignment
To my dedicated and devoted Yearbook Students...
Your next task is to find and research blog software and report your findings. We currently have a class blog using blogger, an online newspaper using wordpress, and I've heard many great things about tumblr.
Find 3 different blog softwares out there - there is already a myriad of reviews that have been written. Take a look at them, do some comparisons and be ready to present to the class which of the 3 you researched you would recommend for our purposes.
What are our puposes? Well, I'd like each of you to have your own blog that can be used as a personal journalism site to practice your craft. As a yearbooker you are essentially a journalist - you are documenting the story of Lakeshore C.I. through this school year. The yearbook itself is a traditional form of presenting that story - in print with lots of photos, and some words and graphics. There are many other ways of telling stories digitally - digital storytelling - that offer so much more flexibility and immediacy that the traditional yearbook can't begin to touch.
Check out the links on the sidebar of this blog - Digital Journalist and Visual Journalist as well.
check out this guys' photo blog. Not sure which site he used.
Chris Wahl - The Wahl Post
When you have finished your research, present it to the class.
Criteria. Please include the following points in your research. Not necessarily in this order.
1. Ease of use (how easy is it to use for the average person)
2. Design tools (how much flexibility and control does it give you to change/control the look of your blog)
3. Publishing and Tracking (syndication feeds offered)
4. Software/hosting (what type of software and hosting)
5. Tech support (How quick/easy is it to get help if it's needed)
6. Any other additional bells and whistles
Here are a few sites to get you started. You can also google blog software or blog comparisons and see what you find. Extra point for finding something other than wordpress, blogger and tumblr (since those are the only ones I have mentioned!)
Tumblr vs. Wordpress
Blog software review
Tumblr vs wordpress vs blogspot!
By the end of this assignment, we will agree as a class which blog software seems right for us as a class - I will be starting a new blog as well as the class blog.
Due: Thursday March 22, 2012.
Your next task is to find and research blog software and report your findings. We currently have a class blog using blogger, an online newspaper using wordpress, and I've heard many great things about tumblr.
Find 3 different blog softwares out there - there is already a myriad of reviews that have been written. Take a look at them, do some comparisons and be ready to present to the class which of the 3 you researched you would recommend for our purposes.
What are our puposes? Well, I'd like each of you to have your own blog that can be used as a personal journalism site to practice your craft. As a yearbooker you are essentially a journalist - you are documenting the story of Lakeshore C.I. through this school year. The yearbook itself is a traditional form of presenting that story - in print with lots of photos, and some words and graphics. There are many other ways of telling stories digitally - digital storytelling - that offer so much more flexibility and immediacy that the traditional yearbook can't begin to touch.
Check out the links on the sidebar of this blog - Digital Journalist and Visual Journalist as well.
check out this guys' photo blog. Not sure which site he used.
Chris Wahl - The Wahl Post
When you have finished your research, present it to the class.
Criteria. Please include the following points in your research. Not necessarily in this order.
1. Ease of use (how easy is it to use for the average person)
2. Design tools (how much flexibility and control does it give you to change/control the look of your blog)
3. Publishing and Tracking (syndication feeds offered)
4. Software/hosting (what type of software and hosting)
5. Tech support (How quick/easy is it to get help if it's needed)
6. Any other additional bells and whistles
Here are a few sites to get you started. You can also google blog software or blog comparisons and see what you find. Extra point for finding something other than wordpress, blogger and tumblr (since those are the only ones I have mentioned!)
Tumblr vs. Wordpress
Blog software review
Tumblr vs wordpress vs blogspot!
By the end of this assignment, we will agree as a class which blog software seems right for us as a class - I will be starting a new blog as well as the class blog.
Due: Thursday March 22, 2012.
Tuesday, February 14, 2012
Creating vector portraits in Illustrator
There are many ways to create vector portraits - in Photoshop or Illustrator.
Here are a few tutorials that I found that seem fairly straightforward. The basic essentials are as follows:
Use Photoshop to alter the photograph so that it is reduced to 15-20 layers or tones instead of a continuous tone photograph. You can use smart blur, cutout filter, posterizing etc. You can also alter the colour balance and change the hue/saturation of the image to play around with different colours.
Once you have something you are happy with, copy the image into Illustrator to begin tracing.
You are tracing the shapes that create the various values and tones in the image. You can choose colours and tones from the actual photograph to fill the image, or finish tracing and then add tones later.
Continue buildling and adjusting as you go.
Here are a few tutorials to try. You may find some aswell for yourself.
http://bit.ly/tqdRKs Spoon Graphics Blog
http://adobe.ly/wMjcvi Adobe TV-Max Design: This is a very long video on Adobe TV. Please don't waste your time watching this in class, but you might want to check it out at home.
http://bit.ly/bi4WUZ This one seems really good, though I haven't tried all the steps. It's from Digital Arts Online. While it's a bit complicated, I think it might be one that gives you the most control and detail.
Also check out this guy's work. He's fantastic. http://www.eelcovandenberg.com/
Eelco Van Den Berg is an illustrator based in Rotterdam, The Netherlands.
Here are a few tutorials that I found that seem fairly straightforward. The basic essentials are as follows:
Use Photoshop to alter the photograph so that it is reduced to 15-20 layers or tones instead of a continuous tone photograph. You can use smart blur, cutout filter, posterizing etc. You can also alter the colour balance and change the hue/saturation of the image to play around with different colours.
Once you have something you are happy with, copy the image into Illustrator to begin tracing.
You are tracing the shapes that create the various values and tones in the image. You can choose colours and tones from the actual photograph to fill the image, or finish tracing and then add tones later.
Continue buildling and adjusting as you go.
Here are a few tutorials to try. You may find some aswell for yourself.
http://bit.ly/tqdRKs Spoon Graphics Blog
http://adobe.ly/wMjcvi Adobe TV-Max Design: This is a very long video on Adobe TV. Please don't waste your time watching this in class, but you might want to check it out at home.
http://bit.ly/bi4WUZ This one seems really good, though I haven't tried all the steps. It's from Digital Arts Online. While it's a bit complicated, I think it might be one that gives you the most control and detail.
Also check out this guy's work. He's fantastic. http://www.eelcovandenberg.com/
Eelco Van Den Berg is an illustrator based in Rotterdam, The Netherlands.
Monday, February 13, 2012
Send me your blog!
Hi TGG4M1 Graphics students. Please send a comment to the bottom of this posting with your blog's URL. Please remember to use a pseudonym (fake name) in all of your blog's information. Everything you publish can be traced back to you and is there forever! For safety reasons, you must remain anonymous. Of course, I will know who you are so I can look at your fabulous mark and give you the credit you deserve for it.
We'll talk more about personal publishing and blogs shortly.
We'll talk more about personal publishing and blogs shortly.
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