"Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.
Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business." http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
As Graphic Designers, not only is it essential to create your own brand identity, but also in order to help others create a brand identity, you must understand all that is involved in branding strategy.
Browse through the following links in order to help create your brand identity for this assignment.
Some of the links have questions that you must answer and submit to me in order to help plan out your focus and target audience.
1. What is branding? Identify the FIVE main objectives that a good brand will achieve.
2. Focusing on your target audience Read through this article and using the questions provided, do some internet research to help discover your target audience.
Then write your target market description.
3. How to define your brand Answer the 9 questions. This will take a while, but you must put the time in now. It will help you create a stronger brand identity in the end.
4. Determining your brand objectives Read the article and answer the two questions below.
To determine your brand objectives ask yourself the following question:
- What is it that you want your brand to do for your company?
- What do you want others to know and say about your products or services?
Please answer all of these questions and post the answers on your blog. (If you do not have a blog at this point, please make sure you create one and send the URL to a comment at the bottom of this post)
Now take a look at some of these brand identities at imjustcreative
http://cthulhucreampie.blogspot.ca/2012/05/graphics-brand-identity-assignment-part.html
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