Here is a link to an episode of the show "Under the Influence" by Terry O'Reilly on CBC radio. Terry O'Reilly has been dissecting advertising and marketing for the past six years first through the show "The Age of Persuasion" and now through his new series, "Under the Influence".
This episode is all about colour schemes and the psychology behind them. Take a look at the blog post and read through so you can see the images as you listen to the podcast of the show.
1. Click HERE for the link and then click on the Listen tab on that page, just to the right of the Beatles album cover.
2. As he discusses colours, make some notes of some of the key points - particularly the influence of various colours on a target audience.
3. Post your notes on your blog.
4. Use your knowledge of colour to make an informed and deliberate decision about the colours you choose for your brand identity.
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