TGG 3M1 - Culminating Project

AND NOW…..YOUR CULMINATING ACTIVITY!
TGG 3M1

Create a package design and logo for one of the following companies:

1. Gourmet snack food.
Logo plus container/package for the snack food

2. Clothing store with its own line (e.g. H&M)
Logo plus box or shopping bag

3. Hip urban coffee shop.
Logo plus coffee cup

*Bonus activity – if you’re a graphics superstar and can’t get enough – once you have completed this entire culminating activity, you can also design a sign for the store and decide on a location (street, mall, strip mall, web only?)

Note: Pay attention to the suggestions in both your logo and package design handouts. Read through them carefully!

Procedure:
Step I
· Invent your brand. Come up with a name and the spirit and personality of your company.
· Research similar products.
· Find examples of similar products.
· Write an objectives statement. Define the purpose and function of the packaging, the audience, and the information to be communicated. On a sticky note or index card write two or three adjectives that describe the spirit or personality of your company and product line. Keep this in front of you while sketching.

Step II

Design a logo for your snack food, clothing line, or coffee.
· Your logo can be in any of the following configurations – logotype, initials, pictorial visual, abstract visual or any combination.
· Produce at least twenty sketches of your logo ideas (at least four sketches for each logo configuration i.e. 4 initials, 4 logotypes, 4 pictorials, 4 abstracts)
· The logo should be self-contained and be able to “float” anywhere; for example, it should not be dependent upon being positioned in the corner of a page.
· Design a package or container for your company’s product.
· The packages must include the following information: logo and brand name.
· Produce at least twenty sketches of your package ideas

Step III

· Produce at least two roughs for the package before creating a preliminary mock-up.
· Create a preliminary mock-up to see how it will look in three-dimensions. (you can print it on the black and white printer, or sketch it by hand)
· Produce three roughs of your logos on the computer.


Step IV
· Create a finished mock-up for the package (Print in colour and fold to its specifications).
· The size of the package should be similar to the sizes of other products in its category.
· Create your final logo on the computer program that you think is most appropriate.

Step V
· Write a brief statement explaining your design choices and why you feel they communicate the intended message.
· Briefly explain your technical process (in a few sentences – programs used, original images/photos, alterations, original drawing, scanning etc.

Presentation – meet with your client one on one (Wed. Jan. 20 orThurs Jan. 21)
· Print the flattened pre-folded version in colour (Max. 7”)
· Print your logo in colour and black and white (Max 5”)
· Mount the finished package and logos on a black board
· Present the prints and the mock-up of the package with your initial objectives statement and final written statement.

Submission requirements:

1.Drop your originals into the drop folder.
· Create a folder with your final work that has your name on it!
· You should have one file for your logos and one for your package.

2.Post your finished work onto your blog with your objectives statement and final statement in the posting.
· Remember to convert your original .ai or .psd files to .jpgs for the web.

3. Hand in your mounted printed work and mock-up to Ms. Silverman. (you can do this when you present it to your ‘client’) Print your statements and glue them to the back of the board.

This assignment must be completed by your presentation time (on the 20th or 21st) I will not accept any work past the 21st.