Culminating Projects – Logos and Packaging
TGG 3M1 Graphic Design Grade 11
Ms. Silverman
LOGO An identifying mark for a product, business or service.
Exercise One
Find one example of each of the five logo configurations listed below and write a brief analysis of each. What do you see – line, shape, colour, type, meaning. What works, what doesn’t?
Logotype: name spelled in unique typography
Initials: the first letters of the name
Pictorial visual: representation of object or objects that symbolize the product, service or organization
Abstract visual: non-pictorial visual forms to symbolize the product, service or organization
Combination: any of the above used together
Exercise Two
Skyline Energy Drink
Find a photograph of a city skyline on google images, save it in a folder on your home drive and open it in Photoshop. Using filters, layers, blending modes and adjustments, convert it to a dynamic graphic image of a city skyline. Find a way to use this image for a drink label for Skyline Energy Drink (or you can call it skyline soda, or whatever you like!).
Copy your converted image onto a new file that is 8” wide x 3.5” high @ 300 p.p.i.
The label would wrap around a tall bottle. Add the required text keeping in mind that only about 3.5 “ of the width of the label is visible from the convenience store fridge!
PACKAGING a decorative, promotional and functional way to enclose a product.
Exercise Three
Re-Design a package
Choose a low-priced packaged product, such as a box of pasta (mac and cheese). Redesign the package so it looks expensive or upscale.
Post the original product and your new and improved version on your blog and explain the changes you chose to make to the design and why those changes give the product a more upscale and sophisticated look.
These exercises should not take you more than one or two classes. In total they are worth 10 marks out of 100 for your culminating project.
On Monday we will begin the main project.
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