TGG 3M1 Elements and Principles of Design Poster Assignment

Every graphic design assignment requires a different approach, format, and concept. Every assignment should be approached by developing a concept that will be developed through your design process. A concept is a well-developed thought, the primary idea on which your message will be based. The word format refers to the surface or substrate on which the design elements are placed. It is how you want your viewer to see your message, whether it be two or three-dimensional. But no matter what format or concept, every design will consist of one or more of the basic elements of design. Successful designers organize these elements into dynamic relationships that are visually effective and understandable to a target audience. The relationships are the principles of design. Think of the elements as the ingredients in a recipe and the principles as the directions – how much of each ingredient, how hot the oven is, how long you cook it for etc. Depending on which website, book or instructor you refer to, you will probably find varied information about which are the definitive elements and principles of design. Most information out there will tell you that there are anywhere from 5 to 8 elements of design and about the same for principles. Either way, they are the building blocks of design and you should be familiar with them.

Objectives:

• To learn about the elements and principles of design in a practical as well as theoretical way
• To learn about poster design, visual hierarchy and layout
• To learn about collaboration, group process, negotiation and working in a design team
  

Your assignment:

Your assignment is to research and learn about the elements and principles of design that you will be using during this course, and create 2 posters that display them in an informative and visually effective way. Please use your own words and your own illustrations. Your posters must have the following components:

Size: 10”x16” (vertical or horizontal format)

Headings: Must state elements and principles of design and information should visually connect to each heading. Also each elements or principle should be clearly labelled.

Visual: Each element and principle must be clearly described with a visual example. Your format should be consistent throughout this assignment: i.e. boxes (if used) should be consistent in size, line width, colour etc.

Written: Each element and principle must be clearly described with a written description that defines it and explains its uses. Colour and layout are up to you. I am looking for an informative poster that is clear, easy to read and visually pleasing to look at! Do not submit something that you have not edited for grammar and spelling!

Handing it in:

1. Please submit your finished work to the LCI drop folder with your names (or group number) in the file.

2. Please post your finished work to your blog(s) under the heading Elements and Principles of Design.

3. Add a written statement to your blog that explains your design choices (discuss your layout, colour choices, size/width of boxes, placement etc.) and provides references to the websites or books you used.

Due: Friday October 2, 2009 - Rough layout of posters. Meet with whole class to show and critique
Due: Friday October 9, 2009 - Final posters. Show to class and discuss design choices