Your assignment:
- Design a persuasive anti-smoking poster using original graphics, photography and text. You can use found photography as long as it is manipulated and the file size is large enopugh to be printed. Your final poster size will be 10"x16" @ 300 p.p.i. Keep this in mind when you are looking for photographs.
- Design 2 other forms of getting your message out with one traditional and one non-traditional format.
- You must have all 3 pieces work together and have the same elements (colour scheme, typestyle, slogan etc.)
- Traditional forms of advertising are television spots (30 - 60seconds; you can design the storyboard, you don't have to actually film it), billboards, bus shelter ads or subway posters, websites etc.)
- Non-traditional forms of advertising are anything from sidewalk spraypainting, dropping banners from buildings, giving away free t-shirts or hats, hosting events like parties or music fests where bands that play support your message, stickers, you tube...)
Step 1: Research
Look at http://www.adbusters.org/gallery/spoofads to get inspired by Adbusters magazine.
Read through tabacco and smoking information sites to get facts and information such as:
http://www.notobacco.org/
http://www.thetruth.com/
http://www.quit4life.com/index_e.asp
http://stupid.ca/index.asp
Step 2: Brainstorm ideas for images and text
Step 3: Thumbnail sketches!!!
Step 4: Choose your best thumbnails and create a rough full-size mock-up of your 3 pieces - on the computer.
Step 5: Full-colour comprehensive
Step 6: Finalize
You must finish step 4 by Friday April 3, 2009 and post them to your blog with a brief explanation of your concept.
Your full-colour comprehensive will be due the following Thursday April 9, 2009
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