Poster Analysis and Article Summary

You have now designed at least one poster and perhaps one other for our fabulous Lakeshore Idol. Your job now is to reflect on your design (s) by looking at what makes a good poster and comparing the criteria to your posters.

1. Read through the following posting:
http://www.poster-designers.com/poster-criteria.html



2. Summarize them by listing in point form, the essentials of a good poster.
You should have about 9 or 10 points from both articles. Your last point should be meeting your client's needs - see the lists of objectives below

3. Use your list to analyze the poster you designed for Orchestral Zeppelin.

4. Then analyze one of the two posters that were designed for Lakeshore Idol.
They can be found in the pickup folder - Idol posters for Analysis

4. Post your summary list and your analyses on your blog by Wednesday March 24, 2010. Please include your poster and the poster you are choosing to analyze for Lakeshore Idol in your blog entry and make it clear which poster goes with whic analysis.

What were the objectives for the Orchestral Zeppelin posters?
1. 60s psychedelic look/feel with a modern-ish look
2. Micheal White's photo (altered to look posterized or three toned)
3. Typography that is stylized and warped to give the 60s feel.
4. Essential text - Orhcestral Zeppelin, Date, Place, Who's playing?
5. and not as crucial, but something to add if possible..Visual representation of orchestral music meets rock and roll

What were the objectives for the Lakeshore Idol poster?
1. Photo of Jasmine
2. Visually represent her style of music
3. Make her look good and make people want to vote for her
4. Increase her publicity
5. Essential text - Jasmine Jewel, TDSB Idol Regional Competition

Evaluation:
Summary: /10 (5 for Knowledge/Understanding and 5 for Communication)
I will be marking the summaries based on your ability to glean the most essential 9 or 10 points from the two articles, clearly communicate them and convey the information back to me.


Analyses:
I will be marking your analyses of the posters based on your knowledge and understanding of the criteria of a good poster (how well did you summarize!), your ability to address all of the points and communicate the information and your ability to thinking about how successful the posters are at meeting the criteria. 5 marks per category per poster for a total of 10 marks in each category.

Knowledge/Understanding /10
Communication /10
Thinking/Inquiry /10

Welcome to Semester 2!

Okay Grade 12s, get ready for a full and exciting semester.

First step. Make a new blog.
This is your grade 12 graphics blog. Make it clean. Make it presentable and professional. This is a display of your work, your ideas, your inspirations.

WEEKLY BLOG POSTINGS:

Inspiration/idea/discovery/sharing
You will be required to post a new blog entry each week that will be checked every Friday - starting tomorrow!
Here are the guidelines:
1. Tips and tricks: Find a tutorial from a website on using some software - could be Illustrator, Photoshop, InDesign, or could be freeware that you discover.
2. Life observation: Written posting on something you saw, noticed, felt, thought about - could be a movie you saw, the way the light hit the telephone wires, anything that triggers some creative thought. Write about it and let us know.
3. Inspiration through other artists: Find a link to a website, or a book and let us know who the artist is and why they inspire you.

You must have an even dispersement of all three of those postings through the semester. Due each Friday. I will be checking that it's done and evaluating the care, time spent and detail for your entries mid-way through the semester. Date to be announced.

This is for homework!

Class work for Day 1
Click here: http://bit.ly/eSSco to find a tutorial on making Psychedelic Concert Posters.
Follow the instructions and have fun. We will be designing one for a client once you have finished the exercise. Post the finished product on your blogs.
Due Friday Feb. 5th

Have Fun!

Links for free packaging templates

http://www.ruthannzaroff.com/mirkwooddesigns/templates.htm
http://yayoi.senri.ed.jp/departments/OISTech/OISDT/gr7dt/templates.htm

TGG 3M1 - Culminating Project

AND NOW…..YOUR CULMINATING ACTIVITY!
TGG 3M1

Create a package design and logo for one of the following companies:

1. Gourmet snack food.
Logo plus container/package for the snack food

2. Clothing store with its own line (e.g. H&M)
Logo plus box or shopping bag

3. Hip urban coffee shop.
Logo plus coffee cup

*Bonus activity – if you’re a graphics superstar and can’t get enough – once you have completed this entire culminating activity, you can also design a sign for the store and decide on a location (street, mall, strip mall, web only?)

Note: Pay attention to the suggestions in both your logo and package design handouts. Read through them carefully!

Procedure:
Step I
· Invent your brand. Come up with a name and the spirit and personality of your company.
· Research similar products.
· Find examples of similar products.
· Write an objectives statement. Define the purpose and function of the packaging, the audience, and the information to be communicated. On a sticky note or index card write two or three adjectives that describe the spirit or personality of your company and product line. Keep this in front of you while sketching.

Step II

Design a logo for your snack food, clothing line, or coffee.
· Your logo can be in any of the following configurations – logotype, initials, pictorial visual, abstract visual or any combination.
· Produce at least twenty sketches of your logo ideas (at least four sketches for each logo configuration i.e. 4 initials, 4 logotypes, 4 pictorials, 4 abstracts)
· The logo should be self-contained and be able to “float” anywhere; for example, it should not be dependent upon being positioned in the corner of a page.
· Design a package or container for your company’s product.
· The packages must include the following information: logo and brand name.
· Produce at least twenty sketches of your package ideas

Step III

· Produce at least two roughs for the package before creating a preliminary mock-up.
· Create a preliminary mock-up to see how it will look in three-dimensions. (you can print it on the black and white printer, or sketch it by hand)
· Produce three roughs of your logos on the computer.


Step IV
· Create a finished mock-up for the package (Print in colour and fold to its specifications).
· The size of the package should be similar to the sizes of other products in its category.
· Create your final logo on the computer program that you think is most appropriate.

Step V
· Write a brief statement explaining your design choices and why you feel they communicate the intended message.
· Briefly explain your technical process (in a few sentences – programs used, original images/photos, alterations, original drawing, scanning etc.

Presentation – meet with your client one on one (Wed. Jan. 20 orThurs Jan. 21)
· Print the flattened pre-folded version in colour (Max. 7”)
· Print your logo in colour and black and white (Max 5”)
· Mount the finished package and logos on a black board
· Present the prints and the mock-up of the package with your initial objectives statement and final written statement.

Submission requirements:

1.Drop your originals into the drop folder.
· Create a folder with your final work that has your name on it!
· You should have one file for your logos and one for your package.

2.Post your finished work onto your blog with your objectives statement and final statement in the posting.
· Remember to convert your original .ai or .psd files to .jpgs for the web.

3. Hand in your mounted printed work and mock-up to Ms. Silverman. (you can do this when you present it to your ‘client’) Print your statements and glue them to the back of the board.

This assignment must be completed by your presentation time (on the 20th or 21st) I will not accept any work past the 21st.

TGG 3M1 Culminating Activity - exercises

Culminating Projects – Logos and Packaging
TGG 3M1 Graphic Design Grade 11
Ms. Silverman

LOGO An identifying mark for a product, business or service.

Exercise One
Find one example of each of the five logo configurations listed below and write a brief analysis of each. What do you see – line, shape, colour, type, meaning. What works, what doesn’t?

Logotype: name spelled in unique typography

Initials: the first letters of the name

Pictorial visual: representation of object or objects that symbolize the product, service or organization

Abstract visual: non-pictorial visual forms to symbolize the product, service or organization

Combination: any of the above used together

Exercise Two
Skyline Energy Drink

Find a photograph of a city skyline on google images, save it in a folder on your home drive and open it in Photoshop. Using filters, layers, blending modes and adjustments, convert it to a dynamic graphic image of a city skyline. Find a way to use this image for a drink label for Skyline Energy Drink (or you can call it skyline soda, or whatever you like!).
Copy your converted image onto a new file that is 8” wide x 3.5” high @ 300 p.p.i.
The label would wrap around a tall bottle. Add the required text keeping in mind that only about 3.5 “ of the width of the label is visible from the convenience store fridge!
PACKAGING a decorative, promotional and functional way to enclose a product.

Exercise Three
Re-Design a package

Choose a low-priced packaged product, such as a box of pasta (mac and cheese). Redesign the package so it looks expensive or upscale.
Post the original product and your new and improved version on your blog and explain the changes you chose to make to the design and why those changes give the product a more upscale and sophisticated look.

These exercises should not take you more than one or two classes. In total they are worth 10 marks out of 100 for your culminating project.
On Monday we will begin the main project.

TGG 3M1 - Posting your SNP work

Please post the work you did with your group for the Student Nutrition Program in your blog. Make sure you embed the video, image, animation etc. directly into the posting.

Then write about the following:

1. What was your intended message? (To inform, encourage, de-stigmatize?)
2. How did you achieve this? (Through video, a poster series, interactive media etc.)
3. Please explain how you used the specific medium in order to get your point across (e.g. the use of music in video or animation, the use of a quiz in the interactive game to help educate and inform, the use of colour, image and text on the posters...)
4. Are you happy with your final results? Why/Why not? Please be specific.
Please post and finish your written by Monday.

Package Design

Here's a link to a website that seems to have free templates for various shapes and sizes of boxes, bags etc. http://popsop.com/6315